Today the internet and the digital age are changing how
media and design is purchase, shared and spread. The internet is an ever
growing part of our lives.
Producers have picked up on the fact that online stores,
digital media and social networking sites have become an integrated part of our
lives, and they are now designing and creating for this new universe. A great
example is how people can now buy online content. Music, movies and games can
all be purchased online, already in digital form, ready for our i-pods, phones or
tablets. This digital content is beginning to render the need for products
physical counterpart useless. Why go to the store to buy a CD when you can just
get it off i-tunes for cheaper and less effort? This in turn also illuminates the
need for the design of physical storefronts. This digital universe has also
changed the way we advertise. Posters are becoming more and more scarce thanks
to social networking sites like facebook, all you need is a few posts online in
within days thousands of people can know about an event.
The internet and digital media that it gives access to is a
symbolic universe and designers are having to change their ways to keep up with
the new generation of consumers that use the internet as an everyday part of
their lives.
[Picture of i-tunes online music store] (13 September, 2006)
http://mac.sillydog.org/archives/001521.php
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